Mass Communication and Change

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Analysis about the Reality of Mass Media on Media Social Construction Theory.

In view of the theory of social construction of reality is constructed by many factors due to the construction of social reality by the perceptions of individuals motivated by ideology, education, experience, age, gender, socio-cultural context that person is located. Reality does not occur naturally but is formed and the construction through externalization (adjustments with socio-cultural world as a human product), objectives (social interactions that occur in an institutionalized world inter-subjective) and internalization (the process by which an individual identifies himself into a social institution where he was). The substance of the theory of social construction of mass media is the rapid circulation of information and wide so that the social construction and distribution took place with very real quick. The construction process of social media is not running all of a sudden but through the stages that must be passed.